Privacy Policy
Last updated: February 2026
1. Introduction
Ether's, operating as Elite Outsiders ("we," "us," or "our"), collects, uses, stores, and protects personal data of users visiting or interacting with eliteoutsiders.com (the "Website").
This policy describes how we handle your data and your rights under the General Data Protection Regulation (GDPR), the UK-GDPR, the California Consumer Privacy Act (CCPA/CPRA), and other applicable privacy laws.
By using our Website, you agree to the terms of this Policy.
2. Data We Collect
2.1. Data You Provide Voluntarily
- Identity: first name
- Contact: email address
- Self-assessment data: your responses to the Trigger Map interactive quiz, including calculated trigger scores and severity levels
- Payment data: processed securely by Stripe, Inc. We do not store card details
2.2. How We Use This Data
- Deliver your personalized Trigger Map results
- Send email sequences related to your assessment (via Kit/ConvertKit)
- Send the Sovereign Briefing newsletter (with your consent)
- Process purchases of digital products (via Stripe)
- Provide customer support
- Comply with legal and accounting obligations
2.3. Data Collected Automatically
We use Plausible Analytics, a privacy-focused analytics tool that does not use cookies and does not collect personal data. It collects aggregated, anonymous data including page views, referral sources, and country-level location.
We may also use the Meta Pixel for advertising retargeting. This pixel may collect IP address, browser data, and on-site behavior. You can opt out via your Facebook ad settings.
3. Cookies
Plausible Analytics does not use cookies. The Meta Pixel may set cookies for retargeting purposes. Strictly necessary cookies (session management, security) may be used for site functionality.
You can manage cookie preferences via your browser settings at any time.
4. Third-Party Services
We share data with the following service providers, strictly for the purposes described:
- Stripe, Inc. — Payment processing. Privacy policy
- Kit (ConvertKit) — Email marketing and automation. Stores your name, email, quiz results, and tags. Privacy policy
- Plausible Analytics — Anonymous website analytics. Data policy
- Meta (Facebook) — Advertising pixel. Privacy policy
- OVH SAS — Website hosting. Privacy policy
- Google Sheets — Quiz submission data for internal analytics. Privacy policy
We never sell your personal data.
5. Self-Assessment Data (Trigger Map)
When you complete the Trigger Map quiz, your responses are processed in your browser to generate personalized results. If you provide your email, the following data is sent to our systems:
- Your first name and email address
- Your top 3 trigger names and severity scores
- The UTM source (which platform referred you)
This data is stored in Kit (for email personalization) and Google Sheets (for internal analytics). It is not shared with any other parties.
Sensitivity notice: We understand that self-assessment data related to trauma and emotional triggers is sensitive. We treat this data with the highest level of care and use it solely to personalize your experience and improve our services.
6. International Data Transfers
Some of our service providers (Stripe, Kit, Google, Meta) are based in the United States. When your data is transferred outside the EEA/UK, we ensure adequate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.
7. Data Retention
- Email subscriber data: retained as long as you remain subscribed. Deleted upon unsubscribe request.
- Quiz results: retained for internal analytics. You may request deletion at any time.
- Payment records: retained for the legally required period (10 years in France for accounting purposes).
8. Your Rights
Under GDPR / UK-GDPR:
- Access your personal data
- Rectify inaccurate data
- Request erasure ("right to be forgotten")
- Restrict or object to processing
- Data portability
- Decide the fate of your data after death (France-specific)
Under CCPA/CPRA (California):
- Right to know what personal information we collect
- Right to request deletion
- Right to opt-out of sale or sharing (we do not sell data)
- Right to non-discrimination for exercising your rights
To exercise any of these rights, email [email protected]. We will verify your identity before processing your request.
9. Children's Privacy
Our services are not intended for individuals under 18. We do not knowingly collect data from minors.
10. Data Security
We apply appropriate technical and organizational measures to protect personal data. However, no system is completely secure and we cannot guarantee absolute protection.
11. Changes to This Policy
We may update this Policy from time to time. The "Last updated" date at the top indicates the latest revision.
12. Contact
Data Controller: Ether's — Elite Outsiders
- SIREN: 879425049
- Address: Ether's — Paperboy — 6372, 20 quai de Lorraine, 11100 Narbonne, France
- Email: [email protected]